Designing a brochure can be a rewarding process. There is nothing better than a brochure that you can read, touch and hold. Plus, a perfectly designed brochure adds the feel and texture to your brand marketing which digital strategies are failed to convey.
Designing a brochure can be tricky sometimes, but we promise you will get a perfect result with these amazing ten tips:
1. Know print specification:
Before you start, you need to know the print specification of your printer and requirements of your brochure. Unlike designing for screens, the budget plays an essential role in quantity, effects, paper stock and size of the brochure.
Determine the specification so that you know what you need right from the starting of design.
Think about the bleeds, paper size and folds so that perfect designs are created each time, also if you are looking for a booklet consider number and assembling of pages.
2. Consider your audience:
You need to consider the audience such as their age, gender, etc. who will get the brochure and the place they will receive it. If you are planning to distribute it on the go, then consider small sizes which can easily fit in pockets and bags such as postcard and tri-fold brochures. But if it is used for more formal and corporate reason; thicker, larger size and multiple pages are the right choices for you. Also, details of your audience will play an essential role in determining the designs, size, type and feel of your brochure.
3. Use high quality in everything:
When you are going for a hire print design services for prtint media, you need to choose high-quality pictures and resolutions to give it a perfect look. Never compromise on the picture quality as it will give a negative impression to your customers.
You have to use high-resolution and high-quality pictures to give it an outstanding look including the illustrations, logos, icons, typefaces, images and sharp color palettes. Make sure that all the visuals you use are perfect for your brochure (those 72 dpi web images will not work here).
4. Add call-to-action:
What is the core purpose of designing a brochure if it is without a CTA? Whatever your business is, you need to motivate the customers to take actions after reading it that is why you have to repeat call-to-action to get your desired results. You can add details according to your audience such as register now, claim a gift, get 50% discount, call now, etc. make sure that your message is clear and encourage your customers to do it. Also, repeat the CTA if your brochure is too long or have multiple pages in it.
5. Use textures:
Do you know what makes your brochure design stands out from others? Its physical features such as texture which creates high visual appeal to the readers. That is why make most out of this opportunity and add it where you can:
- Foil
- Spot UV
- Letterpress
- Folds
- Paper
- Die Cuts
6. Stick to a visual theme:
A solid theme will set the tone for your business and provide a consistent experience for the users that is why you have to pay special attention to it. Either you choose a white or high color theme, make sure that you follow it all over your brochure from the first page to the last.
7. Proofread it, again and again:
Nothing is more embarrassing and expensive than finding a typo or mistake in the brochure. Once it is printed, a minor error can be quite costly, that is why you have to proofread it multiple times. When you are done, take help from others to do it for you until it is free from errors.
8. Use high-quality paper:
Quality of paper matters a lot in impressing your users also in creating an impact used in the design process. That is why pick the one which goes with your message, design and budget.
Stock papers that are thick and heavier are much flexible in colors and printing techniques and it feels more expensive too. But not in all cases, sometimes you need lower stock print papers for high-quality quantities, mass distribution and small budgets.
9. Keep printing in mind:
While designing a brochure always keep in mind that it will be printed, therefore pay special attention to elements like folds, read across breaks, paper and picture quality.
10. Think about brochure display:
Never miss this point that where your brochure will be displayed as many of us ignores it. Many brochures need to fit in containers for display such as tri-folds or maps.
That is why you need to create a design which works in that environment, the visuals and text are easy to see and read as well as able to attract the customers keeping in mind the size and scale of the brochure.
